This is the third post in a four part series originally written for the IIBA newsletter. Enjoy!

Tweeting, “LIKEing”, +1ing…oh my. In Social Media 101 and 201 I introduced the social media services, LinkedIn, Twitter, Facebook, and Google Plus, that you can use to build your knowledge network. By now you should be well on your way to having some great connections and found key people to follow to get critical information related to the business analysis profession as well as the industry you are involved in or interested in.

You do realize it is not very nice to always take, take, take? In Social Media 301 I want to give you ways to share your knowledge and experiences so you can be part of others’ knowledge network. Regardless of the social media services you choose to use to share your knowledge these tips will apply. In BA terms the knowledge you embark on others is the “What”. The social media service you use is the “how”. You need to determine which one or combination of services you want to use. The only thing I ask is that you share your knowledge, don’t hoard it.

Entrepreneur/author Guy Kawasaki has a great quote. “Eat like a bird and poop like an elephant.” In short, birds eat 50 percent of their body weight per day. You should do the same when it comes to knowledge of your industry. Read everything, talk to everyone, be everywhere. Don’t rely on others or be passive about it; become an absolute expert by taking the lead. Once you’ve become a hub of this information, don’t hoard it. Spread it around-like the elephant.

How do you come up with information to share?
As you are getting information don’t just read it and keep it to yourself. If you see a great tweet, retweet (RT) it, share it with your Facebook friends, +1 it to share with your Google Plus circles. On LinkedIn, your network can see when you Like a discussion.
You don’t just have challenges where you need help from others. You and your team overcome common challenges. Don’t be shy. Share how you and/or your team have overcome a challenge. This can be a quick tip that you tweet (140 characters), or start a discussion on a LinkedIn group providing more information. You can share it with your circles and friends on Google Plus and Facebook.

These approaches don’t take long and don’t require much editing. You don’t have to write a white paper to share your knowledge and experiences. Consider these approaches like having a water cooler conversation with the world.

If you want to share this knowledge in multiple social media services there are tools that make it easy. A one stop social media services shop. I highly recommend this approach. No need to discriminate which ones because it takes too much time to update each service one at a time. The tool I use is Hootsuite. Hootsuite allows me to see my feeds from Twitter, Facebook, and LinkedIn as well as write a post to all three at once. Google Plus is coming. Another good option is Tweetdeck. Tweetdeck allows you to manage your Twitter and Facebook feeds. Take a look at each and see which one meets your needs. Both of these tools have PC/Mac versions and mobile versions that work on your smart phone and tablet.

I’m looking forward to adding you to my knowledge network.

Go forth and share,


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