Last week, I had the pleasure of accompanying Kupe, our President, to the Business Analyst World Conference in Dallas. After the first night of the conference, the local chapters held their monthly meeting – Kupe presented his Business Analysis is Dead, Long Live Business Analysis presentation. During his presentation, he let everyone know that BAs are no longer the bridge. When I first heard Kupe says this my interest was piqued because I always used that analogy to explain what my company teaches. I needed to know what my new elevator speech was going to be. As Kupe elaborated, I understood his message…that there are certain circumstances that a BA still needs to play the traditional communication bridge role, but a good BA needs to be focused more on the business problem or opportunity and the work needed to design the solution and less on being the bridge.

After returning from the conference, Kupe wrote a blog to share his point of view on why to Stop Calling Yourself the Bridge.

About Kaley Abernathy

Kaley Abernathy, serves as Director of Marketing, B2T Training, and is responsible for overall marketing strategy, branding and communication of B2T’s offerings and development efforts. She oversees all website development, social media relations, event management and media relations. Kaley was B2T Training's first employee as a Marketing Assistant in college and has loved watching the company become the success story it is today. With over 14 years’ experience working in the marketing, advertising, development and training industries, she brings a diverse background to B2T Training. She graduated Magna Cum Laude from the University of Tennessee with a Bachelor of Science in Communications and is an avid lover of french bulldogs.

Pin It on Pinterest

Share This