Sacrament IIBA Meeting
Tuesday
9
August 2016
Sacramento

Who:

Join Kupe, our President, as he presents Engaging Your Stakeholders: Getting Communication Right. Walk away from this session with an approach to consider the appropriate techniques to use for each stakeholder and stakeholder group and the best communication plan for each. Also, all attendees will receive a Stakeholder Analysis Worksheet to enhance their own stakeholder analysis efforts.

Where:

Webinar – Log in instructions will be emailed after registration.

When:

  • 12:00 – 1:00 PST Kupe presents
  • Q&A to Follow

Why (Learning Objectives):

  • Define the steps in Stakeholder Analysis
  • Assess concerns for each stakeholder
  • Approach to develop a stakeholder communication plan
Register Now

About Kaley Abernathy

Kaley Abernathy, serves as Director of Marketing, B2T Training, and is responsible for overall marketing strategy, branding and communication of B2T’s offerings and development efforts. She oversees all website development, social media relations, event management and media relations. Kaley was B2T Training's first employee as a Marketing Assistant in college and has loved watching the company become the success story it is today. With over 14 years’ experience working in the marketing, advertising, development and training industries, she brings a diverse background to B2T Training. She graduated Magna Cum Laude from the University of Tennessee with a Bachelor of Science in Communications and is an avid lover of french bulldogs.

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