Developing an Effective Business Case

Download PDFWriting an effective business case includes presenting a compelling case for a particular audience in order to achieve approval to embark on a particular course of action. They are developed with the intent to present or sell a viable solution for a clearly defined business problem or new product. This business case training provides a framework for business case development and techniques that are appropriate for any type of project or program requiring funding or management approval.

Students will gain knowledge and skills by practicing writing and analysis techniques that will help them write a compelling business plan, identify appropriate approaches, and communicate and manage information that should ensure the approval to move forward with the project.

Business Case Development Learning Objectives

  • A framework for an effective business case
  • How to write a compelling business case
  • How to perform Cost/Benefit Analysis

Course Outline

Introduction1 hour

  • What is a business case?
  • Understanding your audience
  • Where does the business case fit into a product / project life cycle
  • Learn an effective framework for a business case

Defining and Presenting the Case1.5 hours

  • Learn how to write an effective executive summary
  • Learn the components of a detailed mission statement
  • Project initiative
  • Strategic Alignment
  • One project vs multiple projects or program to achieve mission
  • SMART objectives and key performance indicators
  • Define approach used for analysis

Justifying the Case3 hours

  • Identification and prioritization of alternative solutions
  • Cost / benefit analysis
  • Terminology and financial metrics
  • Estimating techniques
  • Process-related impacts
  • People-related impacts
  • System-related impacts
  • Quantifying Implementation costs
  • Quantifying Ongoing/operating costs
  • Quantifying Benefits

Documenting the Case1 hour

  • How much detailed is required
  • Which assumptions should be documented
  • Documenting known Risks

Develop Your action Plan/Course Summary5 hour

  • Develop your action plan to improve your business case
  • Student questions/discussion topics

3 reviews for Developing an Effective Business Case

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  1. Ritvik S.

    This is one of the most interactive training sessions that I have been a part of. I enjoyed and learned a lot. Thanks!

  2. Natalie D

    This training was extremely beneficial and I would recommend it to a friend who is looking to learn more about business writing.

  3. Robert A.

    This class provided the perfect level of detail for our group. We can begin applying these techniques immediately and start improving the quality of our business cases.

business case development
Request Onsite
Length 1 day
Intended Audience

This course is designed for business analysts, product owners, project managers, program or portfolio managers or any other business partner or project team member involved with developing and writing a business case. This course may also be appropriate for individuals who manage business analysts and need a more in-depth understanding of the process and skill set that would be helpful for effective business analysis.

Prerequisites None
Endorsed by

Course List

(3 customer reviews)

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