Download PDFWriting an effective business case includes presenting a compelling case for a particular audience in order to achieve approval to embark on a particular course of action. They are developed with the intent to present or sell a viable solution for a clearly defined business problem or new product. This course provides a framework for business case development and techniques that are appropriate for any type of project or program requiring funding or management approval.
Students will gain knowledge and skills by practicing writing and analysis techniques that will help them write a compelling business plan, identify appropriate approaches, and communicate and manage information that should ensure the approval to move forward with the project.
- A framework for an effective business case
- How to write a compelling business case
- How to perform Cost/Benefit Analysis