Atlanta, GA | August 22, 2013 – B2T Training (B2T), a leader in the field of business analysis training and professional development today is excited to announce the release of Business Analysis For Dummies. Business analysis refers to the set of tasks and activities that help companies determine their objectives for meeting certain opportunities or addressing challenges and then help them define solutions to meet those objectives. Those engaged in business analysis are charged with identifying the activities that enable the company to define the business problem or opportunity, define what the solutions looks like, and define how it should behave in the end. As a BA, you lay out the plans for the process ahead.

Business Analysis For Dummies (Wiley, 978-1-118-51058-2, July 2013) is the go to reference on how to make the complex topic of business analysis easy to understand. Whether you are new or have experience with business analysis, this book gives you the tools, techniques, tips and tricks to set your project’s expectations and on the path to success. Here’s a taste of what to expect in Business Analysis For Dummies:

  • How to find the root cause of the problem
  • How to create multiple solutions for a problem and how to recommend which one the business should undertake
  • How to find and maintain the boundaries of a project

About the Authors:
Kupe Kupersmith, CBAP – President of B2T Training – possesses more than 14 years of experience in software systems development. He serves as a mentor for business analysis professionals. Kate McGoey – Director, Client Solutions, B2T Training – has more than 20 years’ experience on application development and lifecycle processes business. Paul Mulvey, CBAP is Director, Client Services, B2T Training – has been involved in business analysis since 1995. As a lead business analyst and mentor, he has taught foundational and advanced BA skills.

Business Analysis For Dummies®
By Kupe Kupersmith, Kate McGoey and Paul Mulvey
Wiley / 978-1-118-51058-2 / July 2013 / Available in e-book format

About B2T Training
Since 2000, B2T Training has focused solely on providing business analysis professional development. We provide you the ability to achieve better business outcomes by using “just enough” analysis to understand your problems and opportunities, decide if they are worth addressing, and discover appropriate solutions.  We get it.  We’ll help you get it too. B2T Training is an endorsed education provider for the IIBA® and a registered education provider for PMI®. (


About Kaley Abernathy

Kaley Abernathy, serves as Director of Marketing, B2T Training, and is responsible for overall marketing strategy, branding and communication of B2T’s offerings and development efforts. She oversees all website development, social media relations, event management and media relations. Kaley was B2T Training's first employee as a Marketing Assistant in college and has loved watching the company become the success story it is today. With over 14 years’ experience working in the marketing, advertising, development and training industries, she brings a diverse background to B2T Training. She graduated Magna Cum Laude from the University of Tennessee with a Bachelor of Science in Communications and is an avid lover of french bulldogs.

Pin It on Pinterest

Share This