IIBA Webinars
February 2017


Join our President and expert Instructor, Kupe, as he presents Business Value is a Conversation, Not a Number. This session describes a set of techniques that teams use to guide their conversations to determine if they are building the right thing in the right order to solve a problem that is worth solving and deliver business value. We will also discuss how the conversation ends in decisions about how to proceed and the metrics that demonstrate the value is delivered.

This session will be presented as a part of the IIBA’s webinar series and will be offered to all IIBA Members at no cost! As an attendee, you will also earn CDU credits needed for your certification.


Webinar – Log in instructions will be emailed after registration.


  • 1:00 – 2:00 PM + Q&A EST

Why (Presentation Objectives):

  • Determine whether a need is worth satisfying
  • Figure out how unique your solution needs to be
  • How to use goals and objectives to figure out the right thing to build
Register Now

About Kaley Abernathy

Kaley Abernathy, serves as Director of Marketing, B2T Training, and is responsible for overall marketing strategy, branding and communication of B2T’s offerings and development efforts. She oversees all website development, social media relations, event management and media relations. Kaley was B2T Training's first employee as a Marketing Assistant in college and has loved watching the company become the success story it is today. With over 14 years’ experience working in the marketing, advertising, development and training industries, she brings a diverse background to B2T Training. She graduated Magna Cum Laude from the University of Tennessee with a Bachelor of Science in Communications and is an avid lover of french bulldogs.

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