Business Value is a Conversation, Not a Number

Webinar | Seminar


Teams often talk a great deal about how projects need to deliver business value, but what does that really mean? The true use of business value in projects is to determine what to deliver and in what order. Teams may try to quantify their business value but that activity may be entirely unnecessary.

This session describes a set of techniques that teams use to guide their conversations to determine if they are building the right thing in the right order to solve a problem that is worth solving and deliver business value. We will also discuss how the conversation ends in decisions about how to proceed and the metrics that demonstrate the value is delivered.


  • Determine whether a need is worth satisfying
  • Figure out how unique your solution needs to be
  • How to use goals and objectives to figure out the right thing to build


  • Length: 1 Hour
  • Prerequisites: None
  • Recommended Size: Any size audience

That was a very powerful presentation – thank you for putting the spark into people to think differently. 

Wow! I’ve been going about this BA stuff all wrong.

Interested in having this learning event presented to your group? Contact us to get your session scheduled.

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