Archives: communication

Business Analysts…FYI

July 18, 2011 – 9:10 am – As Business Analysts, we need to be one of the best communicators on the project team, if not the best communicator on the project team. For this reason, I feel that “FYI” should probably be stricken from a BA’s communication vocabulary. Why? It provides virtually no value to the reader. Think about an e-mail thread that is [...]

By Paul Mulvey | Also posted in , | Comments (5)

How can sales tactics help with BA communication?

May 18, 2011 – 3:06 pm – In the world of sales, there’s a technique called “Feature Benefit” selling. At a high level, it is a selling technique in which the seller ties every feature with an advantage or benefit that the customer wants or thinks is desirable. We can use this to our advantage as BAs in dealing with stakeholders. How does [...]

By Paul Mulvey | Also posted in , , , | Comments (0)

To effectively communicate, you need to find that “one thing”

March 28, 2011 – 4:48 pm – The scene: Southwest, 1990’s. Two men ride side-by side on horses through a tumbleweed-filled plain. One is decked out in full cowboy regalia, the other in a plaid shirt and Yankees baseball cap. It is apparent that the one clad in the baseball cap is looking to the other one for advice, and asks him [...]

By Paul Mulvey | Also posted in , | Comments (2)

Should the BA scribe at a team meeting?

August 4, 2009 – 6:58 pm – ©2009 David Ewing and World of Stock. I had a discussion recently with a client about how the role of a BA in many organizations was traditionally thought of as a scribe in meetings. Thankfully with all the recent focus on business analysis as a discipline, the many different skills provided by a business analyst are [...]

By Angie | Also posted in , , | Comments (3)